Jetpack is a package of tools for WordPress. The tools include security, design, SEO tools and the primary objective of Jetpack to build a secure search engine optimized website to increase traffic and grow a business from scratch.
It’s better to discuss what Jetpack doesn’t rather than what it does. We like tools, tons of tools, if its free, it’s cool.
Jetpack is a plugin by wordpress.com offers a lot of features, most of them are free so it’s one-stop solution and a complete package for the bloggers, business owners, affiliate marketers in general website owners. In a word Jetpack.com is the one stop solution for WordPress, I think.
Here are 17 reasons why should I have Jetpack.
1. Tracking / Site states
Jetpack site states allow to track from your WordPress dashboard the most popular metrics and helps better monetization, better tracking and grow faster. Features you will able to see like the page views every day, audience location I mean from which location you are getting traffic. It shows referrers mean from which sources you are getting traffic like from the different search engines, social media or somewhere else.
It also allows you to learn which pages are getting maximum exposer, the keywords are performing best and so on. If you are an affiliate marker, there is also an option to track the no of click to the external affiliate links.
The most amazing thing is site states is completely free, you just need a wordpress.com account and install Jetpack plugin by automatic and that’s all.
Jetpack site states are not intimating for all level of users, easy to understand and making site audit.
Though, Google analytics is smarter than Jetpack site state, as it is one module among a lot of features of Jetpack. However, due to its easy to understand and available from the WP dashboard, there is nothing smarter than Jetpack site state out there in this regard.
2. E-commerce Tracking
Jetpack professional plan users able to Ecommerce tracking. From Jetpack 5.6 Jetpack added a feature to integrate Woocommerce and google analytics with Jetpack. So tracking product page insights, adding shopping cart and removals, and other purchase data is easier with Jetpack. Awesome feature indeed, right?
But note that this E-Commerce tracking is not free, only available for professional users.
3. Connect with google analytics better tracking
Jetpack site stats is already existing, we know. But for better and deeper tracking you are able to connect Jetpack with google analytics. How will you do that? Simple, just create an account and add your site to google analytics and get the tracking id.
Then, go to Jetpack from the WordPress dashboard, then click on settings, then navigate to traffic > analytics and you will find an option to paste the google analytics tracking id. Learn more about how to connect Jetpack and Google analytics.
The keynote is this is also a premium feature of Jetpack.
4. Enhance website security
Does jetpack help to enhance your website security? How? A lot of things it does. Some of them are free and some of them are paid. Let’s check them out.
Protect Brute force attack
Jetpack has a feature call botnet security features, which activate and start works automatically once your install Jetpack. What does it do? It protects your site from suspicious login attempts, brute force attack and distributed brute force attack.
To activate this feature, go to the Jetpack dashboard and activate protect. You will able to see there how many malicious attacks blocked by Jetpack on your site. It’s a free gift from Jetpack and I always keep it active.
Jetpack monitors our site downtime, cool, right? Once we activate Jetpack downtime monitor feature it starts to ping our site homepage in every five minutes. If it does not load or get the status code above 400 then it fires an email notification to us that your site is not loading. It will resend an email notification once the site is back.
It’s important to monitor site downtime, to get the highest user experience and SEO. Search engines do not take it positively that search traffic is getting back due to the site is not loading or responding. Oh, I forgot to mention that, Jetpack downtime monitor feature is free.
The WordPress and its community are dynamic in that it updates every day, once I log in to the WordPress dashboard it shows two three or several updates available and mostly they are plugin updates. It’s a good practice to keep the plugin updated. Such a tedious task right? What if someone updates your plugins on behalf of you?
Yes, Jetpack has the feature of an automatic update but you have to turn automatic update on one by one plugin.
How will you do that? Go the Plugins update from Jetpack dashboard > security and activate auto updates for the individual plugin you like to auto-update.
But here is a risk factor that, sometimes the updated plugins create errors like database fall, site layout breakdown and so on. So it’s a good practice to keep a complete site backup before update. If you run the automatic plugin update, then it’s better to run automatic site backup.
Jetpack itself has an automatic backup feature which is great. Automatic plugin update is free but automatic site backup is not free but together they are a powerful feature for your site security. I just love it.
Spam Comment Filter
We always face spam comments, spammers and morally degraded competitors vomit spam targeting our site. Which is frustrating, time killer creates security back door, and they are the potential threat for a website. Moreover, spam comments do not look professional, reduce customer trust and the final impact is less trust, less sells and downward business growth.
A lot of ways to protect spam comments, but most of them are manual and time-consuming. So it’s better to go for an automated solution.
Jetpack has an automatic spam filtering feature powered by Akismet. What does it do? It checks every comment, pingbacks and contact form submissions and filters the spams. Also, there is an option to review the flagged comments to make sure the legitimate and valuable comments are not flagged by the machine. However, to get this awesome feature just get the paid Jetpack plans.
Two Step Authentication
Jetpack enhance your website security in a lot of ways like two step authentication system. What is tow step authentication? it will add an extra layer of security to your website after your login credentials. Once you activate this feature, it will ask for a verification code which will be generated automatically in every thirty seconds by an app on your smartphones or sent via text messages.
Two-factor authentication is a wordpress.com feature but How to activate it from Jetpack, I talked in details in a different post. However, its free and enjoy security.
5. Auto social share/ scheduled social share
You own a business or blog so you already know, how important your social media presence. Also, google counts social signals as a ranking factor. No way to ignore that.
A lot of social media management services out there, most of them are paid. But in Jetpack part of it is free. Once you publish a new post it will automatically share at your social profiles and channels. You just have to connect your social media with Jetpack.
To activate this feature, go to Jetpack settings then sharing and click on connect your social media accounts and then connect your social media one by one.
Also, you will have re-share and scheduled social share feature in Jetpack Premium and Professional plan. What is re-share and scheduled share? How to do that? Please learn more here.
6. Contact Form
You are able to create a beautiful contact form using Jetpack to keep in touch your website audiences. The contact form has the customization facility like you will be able to add text fields, dropdowns, checkboxes and so on.
Using the contact form is quite easy. You can add a contact page or inset anywhere of a post or page you like to add it. Remember, use only one contact form per page.
Don’t use the contact form for sensitive credentials like the credit card no’s due to information will be delivered via email to you through the auto spam filter is already active in Jetpack.
7. Infinite Scroll
Jetpack has infinite scroll feature, means once people reach at the end of a post, Jetpack triggers the next post in front of users eye without any action like clicking or navigating to the next page. It helps to get a better user experience and stay traffic longer at your website, so it reduces bounce rate which is good for SEO and your business as well. You know the bounce rate is one of the ranking factors.
Most of the themes support Jetpack infinite scroll but before enabling infinite scroll to make sure that your theme is compatible with infinite scroll.
8. Jetpack Image CDN
Jetpack offers an image CDN (content delivery network) service (formerly photon) for free. What does it do? It is an image acceleration and editing service means once we activate Jetpack photon the image’s host and serve from Jetpack own server, which serves image faster, reduce our server load and of course, increase our website speed.
We told Jetpack is also an image editing service. How does it work?
Jetpack optimizes the images at its own server, it compresses the image (lossless compression), changes the image format to webP and so on.
If you enable Jetpack photon, you need to use any other image compression plugin like EWWW or Imagify or something else. So, overall Jetpack image CDN is an extremely effective feature, enable it.
9. Related Posts
Most of the WordPress themes have own related post feature but a big percentage are not. Especially Genesis child theme doesn’t have default related posts feature now at this moment.
Related posts are something, you know, once you reach at the end of the post it suggests a few more extremely relevant posts to read. Related posts hooks reader to click one more article and it reduces bounce rate, helps to get better user engagement and spend more time on your site.
Jetpack related posts look beautiful with a thumbnail, post title, and other data. You can activate it from Jetpack settings and also from the WordPress dashboard. To activate it from the WordPress dashboard, go to settings > Reading > scroll to the bottom and customize how you want your related post section. Cheers!
10. Email Subscriptions
Jetpack has an email subscription feature, which primary target is to convert your site visitor into a regular reader and also help to the regular readers to get the updated posts. Once you activate Jetpack subscription feature visitors will able to subscribe through commenting or fill up subscription form and will receive newly published posts. Sounds great, right?
There is a downside of Jetpack email subscription feature which is, you are only able to send new posts to your subscribers and you don’t have any control up to your email lists. We talked in details about how to activate Jetpack email subscription and so on.
11. Jetpack SEO tools
We already know, Jetpack helps SEO by its different features. If brief Jetpack has all the SEO tools features like an SEO plugin Yoast. If you are not a big fan of Yoast then you can use Jetpack SEO tools, no third party SEO plugins required, you know less no of plugin higher page speed score and better search engine ranking.
Site verification tool
Severally we need to verify our website from different platforms like google search console, Bing webmaster, Yandex, Pinterest and so on. Jetpack allows us to verify our website from major search engines along with Pinterest. It’s free.
Sitemap creation tool
It is possible to create the sitemap using Jetpack. If you like to use Jetpack sitemap creation tool, just go to Jetpack settings click on traffic and enable XML sitemap generation tool.
One major downside of this tool is, you don’t have any control over the sitemap structure. People like to use Yoast SEO plugin or Google XML sitemap plugins to do this job usually, but that’s the different discussion but there is no technical problem with using Jetpack XML sitemap creation tool.
Custom title Formats
Jetpack has few SEO tools like custom title formats for Premium and professional plan users. What does it mean? You will have control over what your site title, the page title will show in search results and getting SEO benefits. You can simply reorder different title parameters like site name, tagline and custom separators.
I myself accustomed to doing this using Yoast SEO, and where I use Genesis child themes, I do it genesis built in SEO tools.
However, if you are already a Jetpack paid user, you can take this advantage.
Meta Description and Search Result Preview
Jetpack offers to write a custom meta description for each post, home page, and also for custom posts and pages which allows you to control search engine search result snippets. You know, the meta description is not a ranking factor now and Google does not use now specified meta description always rather custom meta from anywhere from the article, but the SEO says it’s better to specify a meta description. So why you don’t take this advantage?
Also, you will able to see the social and search result preview in Jetpack like below.
12. Automatic Backup and storage
Getting a regular backup and backup before any site maintenance work like updating any WordPress themes or plugins, WordPress versions, changing the current theme are a good practice. If there are any chances to crash or messed up the database experts always keep a backup just before the maintenance work. As an occurrence happens you can get back to your site.
The regular backup actually works best at if your site becomes hacked or your server collapsed. Oh, only the victims know the pain of hack a dream website.
Beyond of hacking and maintenance issues, we made mistakes, the human errors, the mistakes may be small but its effect and pain may long. Like deleting a folder accidentally from the server, running a database from the live server without testing before or your credit may expire or unable to update your host package. How you will restore your dream website then?
However, Jetpack offers automatic backup and restore facility for their paid users. It is wise to use a third party site backup and restore tool like Jetpack where your latest site will be available and obviously the backup file location other than your host.
How Jetpack helps with backup and restore?
It takes automatic backup and restores at just one click. Check out the pricing and comparison table.
Frequently Asked Questions
Q. Does Jetpack help to optimize website speed?
Yes, Jetpack helps to optimize your website speed. The image CDN and lazy load features help to optimize your website speed directly. Besides, it reduces total no of the plugin, makes your database lite and overall impact on speed optimization.
A lot of people tells Jetpack is a resource hog, but I would say no, using Jetpack complete package I mean all the features does not slow down your website in whole.
Q. Does Jetpack saves money? How?
Jetpack saves money, I think. How? You don’t have to pay for several plugins for several objectives. Like if you use Jetpack professional plan, you will have a lot of features, those are actually paid outside Jetpack. So once you have Jetpack it will save a lot of money.
Q. Does Jetpack help in SEO?
Yes, Jetpack has SEO tools, we talked earlier and by optimizing website speed it also helps in SEO, you know the website is an important ranking factor to the search engines.
Q. Does Jetpack Enhance security?
Yes, Jetpack enhance website security, we talked in details about the security features earlier.
Q. The final verdict Should I use Jetpack or not?
Yes, I am using Jetpack and I recommend its use. I myself personally love it, hope you will. Though, if you don’t go for the paid plans, then at least you can use the Jetpack free features.
Now, it’s your choice to use or not to use Jetpack. One cool thing I want to tell you now, a few ways to get Jetpack for free. I am not kidding. I talked on that it details. However, people love features, tons of features and Jetpack is feature bomb for an up and running website.